Results-driven Software Development Manager and seasoned Software Engineer with over 12 years of progressive experience leading teams that perform at a high level and architecting robust and user-centric solutions. Expertise includes custom web application development, underpinned by a strong foundation in backend development, database design, marketing strategy and performance optimisation. Scrum Master skilled in agile frameworks with practical experience in sprint planning, backlog grooming and continuous improvement. Demonstrated project management proficiency in guiding initiatives from inception through delivery on time and within budget while mentoring development teams and enforcing best practices. Extensive knowledge of data structures, algorithms, and object-oriented design enables translation of complex requirements into clean and maintainable code. A strong focus on user experience and visual design results in intuitive and visually appealing interfaces. Proven track record of integrating artificial intelligence and generative AI technologies such as chatbots, content generation tools and predictive analytics to enhance functionality and foster innovation.