With more years in the Mobile Telecoms world than he cares to admit, Roderick is an experienced technical sales professional. He is highly responsive to the needs of customers and achieves sales success by striving to ensure that customer responses offer compelling value. Starting out as a technical writer and trainer he progressed to customer-facing roles in mobile core network enterprise software with a specialisation in messaging and security products. Within AWTG Roderick's role is to ensure that customers find their engagement with AWTG to be both frictionless and fruitful.